The first time Bethany went to Guatemala, she had no idea how much it would affect her life, forever. While there, she fell in love with the people living in the La Limonada slum community who had amazing skills, talents and abilities, but were limited by the opportunities available to them. Bethany decided to change her course after several more visits and she started The Root Collective, selling gorgeous women's shoes crafted by a former gang member in the community.

Michelle’s business was almost over before it began when her relationship with her boyfriend — and his distribution network — came to an end. But that wasn’t enough to stop her from achieving her dreams. Today, Michelle runs a successful jewelry business that she launched all on her own. We asked her to break down the exact formulas she uses to price her items and share her tips for experimenting with pricing when you have items that just aren't selling.